Journey maps.

I have no clue what they are.

Pinterest. I feel I can always go to Pinterest to do research on things I’m not sure about. I have done this as part of my research for Journey Maps as I really don’t know where to start with this project. I have saved some things onto a pinterest board and have found things which I like visually, so I might try to pursue these designs when it comes to designing my own journey map.

I know what information has to be in the journey map from speaking to Jo, and from looking at the deliverables of the brief we were given. However, I feel very unsure about how I am going to show this as this is the first time I will be creating a journey map. I feel – now that I have done my research on pinterest – I can now start sketching out some ideas and creating a persona for me to use as my customer in the journey map.

I plan to go ahead and do the things I’ve said above. I want to try and either keep with the same style as my storyboard (sketchy in black fine liner pen) or create a more colourful creative journey map. I will experiment this through sketching.

As part of the journey map research we were asked to create a persona to work from and to add into our journey maps. I feel this was to help us get our minds into thinking from another persons point of view instead of thinking from our own point of view.

I have made up the persona of a lady called Fiona Edwards.

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For me, this has been really helpful. It has been helpful because it allows my mind to think of someone else experiencing our landmark, instead of me experiencing it as I was one out of a group of 7 to create it. It allows me to think outside the box bout what things would they notice about the landmark and what things would they experience that I won’t have experienced.

I look forward to adding Fiona into my journey map and creating emotions and feelings about her.

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