So as part of our orientation theme within our Ways of Seeing module we had to come up with a 3D Cardboard Landmark which could encourage social engagement within Dundee. I couldn’t believe I’d be working with cardboard again, after one of our last projects. The first thing we had to think of (as this was a group task) was what our landmark was going to look like. We had to think who and what was inspiration and why. We started with looking at Dundee and what we identified with Dundee and how we could create a landmark from this.

We had originally thought of doing a cardboard version of the Caird Hall. But we then thought about our design and realised it wasn’t very unique or creative. So we started thinking further outside the box. We knew people had to be able to draw on our landmark, so we knew it had to be of a substantial size, to allow for the social engagement.

From the information we had done in our identity theme we remembered that a lot of people associate Dundee with windy and sunny weather. We knew our landmark  had to have the ability to socially bring people in, so we came up with windmills. People always have a physical connection with windmills, so we decided to follow this route and idea. It also has a unique and creative quality. We had decided on our idea of creating a windmill due to so many people associating sunny and windy weather to Dundee. This made us connect the weather with Dundee, and this was the reason we were creating a windmill.

One member of our team, made a small prototype to show how the finished landmark would look.


A photo taken in the studio by a member in my group of our small prototype.

We all decided this was a great design as it would be able to stand itself and would be wide enough for people to engage with. We wanted to take our landmark out into the city to create a buzz with the public. We wanted to be outdoors so that the windmill would be more effective. So when it came to the design we had to create something which would be easy to take out of the uni or something which would be easy to dismantle and then re-assemble once outside. We also had to think about size and how big we were making the landmark. Something which was built on a huge scale wasn’t going to fit out the doors so we wouldn’t have been able to get it outside, so we had to think of how big it could be before it was too big, but we also had to make sure it wasn’t to small either.

We also had to think about what we wanted people to think about when it came to drawing on our landmark. We knew we were trying to portray our interpretation of the weather in Dundee, but what were we wanting from other people to interprate? What did they think of Dundee? After some discussion we decided to break it down into 3 groups, as we had 3 wings. We had decided that each wing would represent something different to do with Dundee, so that we would get a variety of answers.

We wanted people to think creatively about Dundee. How they see Dundee. And what makes them think of Dundee. So we decided that our three representations would be word, colour and drawing. We wanted to encourage social engagement with our design and one way we thought we could encourage this was to have people physically draw their drawings and words onto our landmark on their own. We thought this would be a great way to encourage the public to get involved with our landmark.

All we had to do now was actually build our landmark in life-size and take it out into the city to get the social buzz we were looking for.